Job Title: Brand Manager (Team Lead)
Company Name: Heirs Insurance Group
Department: Marketing, Communications & Customer Experience
Reports to: Chief Marketing Officer
GENERAL DESCRIPTION
The Brand Manager shall be responsible for overseeing the brand and design team, as well as driving the brand strategy of the organisation. The ideal candidate will work on executing brand briefs that tell our story consistently to a variety of stakeholders, while building strong relationships across the business internally and externally.
DUTIES/RESPONSIBILITIES
LEADERSHIP & STRATEGY
• Develop and implement the brand strategy of Heirs Insurance Group. Define the organisation’s style guides, brand guidelines, brand vision and value proposition, and drive the consistent delivery of these attributes.
• Lead the brand and design team to deliver on all set objectives of the company.
• Drive brand ownership among internal stakeholders by communicating our brand personality and assets regularly.
• Manage internal and external relationships and provide excellent customer experience to all stakeholders.
• Oversee the branding budget, ensuring effective delivery of ROI on all identified activities and manage the financial budget for advertising and promotional items.
DESIGN & BRAND MANAGEMENT
• Oversee brand marketing and design campaigns across visual and experiential channels, delivering excellent, emotive and consistent audio-visual experience on all channels including print, broadcast, product design, and online platforms.
• Create visual storytelling content across multiple channels to tell our story in a unique and compelling way.
• Create and manage brand assets, such as logos, physical setups, 2D designs, print materials, promotional items, animation, video, website design, and others.
• Organise and oversee events such as product launches, exhibitions, video production, and photo shoots.
• Coordinate the branding, design, environmental and signage setup of office locations across different locations.
• Assist with product development, pricing, and new product launches.
PRODUCTION & QUALITY ASSURANCE
• Maintain the highest level of quality assurance during the production of materials while working with external partners and ensure timely delivery of all assets.
• Design a guideline for quality assurance and ensure partners agree and adhere to all set guidelines.
• Consistently coordinate a brand audit of all assets within the insurance group and work on all improvement areas.
REPORTS & INSIGHTS
• Complete regular market research to keep up to date with customer trends and predict future trends.
• Measure and report on the success of marketing campaigns, including assessing ROI and KPIs
JOB REQUIREMENTS
EDUCATION
– Minimum requirement: A Bachelors’ degree in Brand, Marketing,
Communication or in any relevant discipline
– Added advantage: MSc or MBA in a marketing or related field
EXPERIENCE
– Minimum requirement: 7 years’ cognate
– Added Advantage: Minimum of 2 years in management role
ADDITIONAL
Must be willing and available to travel locally.
PROFESSIONAL (MEMBERSHIPS & CERIFICATIONS)
Minimum requirement: Membership of any relevant professional body (e.g. ARCON)
